MHI Thermal Systems launches new air conditioner ads featuring actress Keiko Kitagawa

 Mitsubishi Heavy Industries Thermal Systems Ltd (MHI Thermal Systems), a Mitsubishi Heavy Industries (MHI) Group company, is airing new television commercials promoting its domestic lineups of air conditioners.


As with its previous ads, the new ads will be broadcast in two versions, one for the "Beaver" lineup of residential-use air conditioners and the other for the company's commercial-use air conditioners. Both commercials feature popular actress Keiko Kitagawa.


The core concept behind the ads' creation is to reinforce how MHI Thermal Systems' air conditioners "comfort the world with heat."


The new commercial promoting the Beaver air conditioners for residential use demonstrates how the user can communicate with the air conditioner in the home setting. Kitagawa, dressed in an off-white leisure outfit, is shown relaxing in a plain space of warm beige color, operating her air conditioner by smartphone.


The ad describes some of the advanced features of the Beaver lineup: "area air conditioning," enabling control of 16 different airflow patterns; "sensor-controlled airflow," enabling automatic control of airflow volume and direction; "power-saving support," which automatically switches to low operating mode when the sensor detects no one is present; and "bio-clear operation," which, through temperature and humidity control, suppresses allergens such as pollen and, relying on the power of enzymes and urea, traps and suppresses pollutants. "Wouldn't you like to live with nice air conditioning?" Kitagawa asks, and from her facial expression and the commercial's overall tone, the viewer can see how the Beaver air conditioner ensures comfortable living, combined with energy efficiency and a clean environment.


The ad for commercial-use air conditioners focuses on how a user can communicate with the air conditioner in an office setting. Kitagawa, dressed in a white pantsuit, is first shown standing in a simple space of pale blue, accented only by a table and chair. Her gaze rests on a ceiling-mounted air conditioner equipped with "AirFlex," an advanced technology that prevents air from blowing directly on the people present. The camera then shifts to reveal an office setting. "Wouldn't you like to work with nice air conditioning?" she asks. The ad stresses the commercial-use air conditioners' superlative comfort, which has been proven scientifically.



TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS TRENDS

Komentar

Posting Komentar

Postingan populer dari blog ini

Yua Mikami Appointed as Eldoah Casino’s Official Ambassador

Gambar
In March 2023, Eldoah Casino appointed Yua Mikami, a well-known Japanese actress and social media influencer, as its official ambassador. This prestigious position is a vital part of Eldoah Casino’s ambitious plans to expand its presence and establish dominance in the Japanese market. With her extensive Twitter and Instagram following, Mikami will grant the online casino steady access to a substantial and largely untapped audience of fans. Eldoah Casino is thrilled to have Mikami on board, as she will play a critical role in helping the casino achieve its strategic goals. Eldoah Casino expects to recruit many new players in the Japanese online gambling community thanks to Mikami’s influence. In March 2023, the appointment of Yua Mikami as the official ambassador for a Japanese online gambling company caused a stir when Casinosnavi shared the news with their readers (article in Japanese here). The appointment of the popular Japanese AV actress and idol singer was due to her massive foll...
Baca selengkapnya

Kawaguchi Haruna & Yokohama Ryusei to star in TBS drama Kikazaru Koi ni wa Riyuu ga Atte

Gambar
Kawaguchi Haruna and Yokohama Ryusei will star in TBS's new drama 'Kikazaru Koi ni wa Riyuu ga Atte' that's set to begin this April.  This is an original love story about a woman who loves to dress up as she finds her individuality by living in a shared apartment with various people with different values. Kawaguchi will play the protagonist Mashiba Kurumi, and Yokohama will play a minimalist named Fujino Shun. Mashiba works as a PR for el Arco Iris, an interior maker that is popular among young people and is also an influencer with nearly 100,000 followers on social media. She works hard every day to continue being admired; however, she is forced to move out of her apartment after forgetting to renew the contract. With the help of a popular food stylist named Saotome Kouko, she moves into a shared apartment in Omotesando. There, she meets Shun, a chef who pursues a simple life, his second cousin and online counselor Terai Haruto, and prospective artist Hase Ayaka.  The ...
Baca selengkapnya

Aya Ueto is commercial queen for 2nd year in a row

Gambar
Aya Ueto is Japan's TV commercial queen for the second straight year, according to media research company Nihon Monitor. Ueto, 25, topped the chart by advertising for 13 companies this year. Ueto has been involved in a number of campaigns that have run for more than a year, including those for Softbank's famous Shirato family series in which the paternal figure is played by a white dog, and suit company Aoki. The data suggested that Ueto's high visibility in commercials has made her a familiar face to most of the nation. Actresses held all three of the top positions in the ranking with Saki Aibu, 25, second with appearances in ads for 12 companies this year, and Aoi Miyazaki, 25, coming in third with 11. Riding the wave of success that followed the release of their album "Beginner" in November, eight members of pop group AKB48 also ranked highly, including Yuko Oshima, 22, and Atsuko Maeda, 19. Kiss Kiss Kiss Kiss Kiss Kiss Kiss Kiss Kiss Kiss Kiss Ki...
Baca selengkapnya