Kawaguchi is tourism’s new envoy in Japan
Japanese actress Haruna Kawaguchi has been chosen as Taiwan’s tourism ambassador in Japan this year, the Tourism Bureau told a news conference yesterday. The popular 28-year-old actress has starred in many films and TV series in Japan, including Silent, which premiered on Fuji TV last year. Japan is one of Taiwan’s most important markets for international tourists in the post-COVID-19 era, bureau Deputy Director-General Trust Lin (林信任) said. “Surveys that we conducted in Japan during the pandemic showed that Taiwan would be one of the top three travel destinations for Japanese tourists after the pandemic eases. Japanese women aged 20 to 39 are particularly interested in traveling overseas,” Lin said. “Our surveys also showed that our target customers overlap with Kawaguchi’s fans in Japan. She was Japan’s ‘Queen of Endorsement Advertising’ last year, serving as a spokesperson for many Japanese products. Her personality and popularity match our criteria for a tourism ambassador in Japan